Retail Business Models: Strategies for Retail Success in 2023

As technology evolves, the wild world of retail adapts to make use of new devices, new platforms, and higher expectations from consumers. The consequence of this eternal back-and-forth is that what works in one moment may soon become outdated; your new kit from a few years ago might already be costing your customers.

But given everything retailers need to stay on top of (the fine profit margins, the endless inventory, and day-to-day business management), finding the time and energy to stick to the latest business models feels like an exhausting proposition.

The retail industry may change constantly, but what changes do independent retailers really need to make to their businesses? And what business strategies are worth adopting to stay on top of the competition? We’ve got you covered in this article.

What do we mean by “retail business model”?

Let’s start at the beginning. In the simplest terms, a business model is the company's plan to make a profit! It identifies the products and/or services the business plans to sell, the ideal customers (AKA target market), and any anticipated expenses (such as employee pay, operational costs, and expansion costs). A complete business model includes the company’s key activities, value proposition, resources, revenue and costs, supply chain, target customer and customer/partner relationships.

 As suggested by the title, a retail business model is just a business model that is specifically tailored for use in the retail industry. As retailers sell a finished product directly to local customers (also known as B2C), retail business models focus on mostly local distribution and competition. 

Retailers will often buy in bulk from wholesalers at a low price, selling these items in stores with a high markup. However, it is different to the wholesale business model, where purchase volumes are higher, and the retail business model often outsources manufacturing, storage and distribution. 

There are many other models that a retailer can utilize to effectively sell their products. These could be value models, customer loyalty models, or prestige retail models. These might include value, customer loyalty, or prestige retail models. But, just to add a bit of confusion, sometimes “retail business model” can also refer to the place the retailer is selling from, such as in a brick-and-mortar shop, using e-commerce, mail-order, or on social media.

What do we mean by business strategy?

Business strategy is the long-term direction of the company and is essential to being successful. The strategy explains what a company wants to do, while a business model describes how it will make it happen. 

Now we’ve refreshed ourselves with the basics, let’s have a look at what you need to know to get ahead with your retail strategy.

How is retail business strategy changing in 2023?

Following on from a tumultuous few years, the global economy continues to fluctuate, and consumer spending is not at a level that most retailers would hope to see. With people hesitant to splash the cash, the retail industry is more focused than ever on offering value for money.

However, offering value is not easy, with supply chain issues cropping up in many areas. In many sectors, the result is that companies fight to be perceived as value brands, with price comparisons and stores looking for ways to stand out in a distinctive way through their services or products. The current two most popular strategies being used are:

• Bringing technology to your aid. Multi-platform e-commerce, live-stream websales, and social media demonstrations can blur the lines between your marketing and your store. 
• Creating a communal atmosphere within your business can encourage customers to spend more time over their shopping, increasing the average spend and creating a closer customer-business relationship.

Let’s delve into a few other popular strategies.

Physical stores and online shopping operate in tandem

In 2023, the consumer experience has become a more important factor for the high street as it attempts to win back shoppers who have been going online more and more for their purchases.

The experience-led business model prioritizes the actual trip to the store ahead of, or on a level with, traditionally important elements of business, such as price value. However, this applies very differently in the e-commerce world. And of course, with many high-street stores operating across multiple channels, such as a shop and a website,  many retail businesses need to consider the experience of the customer online, as much as in-store, to ensure that their model can capture every kind of customer.

The customer is the ultimate decision-making authority

Each year, Gen Z becomes a more significant part of the overall market. As a result, retailers are incorporating their values and tastes to capture as many of these new shoppers as possible. This means:

• Adapting to become more sustainable. Gen Z has grown up with the shadow of climate change looming over them and is, therefore, the most environmentally conscious consumer. Retailers with high carbon operations will need to change to survive, and 2023 should see more change than ever before.
• Diversification. Whether it's TikTok, Twitter, pop music, or Hollywood, Gen Z is as socially conscious as it is environmentally conscious. Retailers are therefore becoming as inclusive as possible in their marketing models, staff policies, and even in their product lines. Your customers come from every background, and Gen Z shoppers want to see everyone included and represented.
• Personalization. Following in the wake of personalized and targeted marketing, retailers online and off are looking to make the shopper's experience more friendly and personal. In high-end retail, this might mean a 1-to-1 customer and staff walkthrough. But for the wider retail sector, this might mean using customer data collection to learn the names of customers and accessing their sales history to make personalized recommendations. Hitting the mark on customer preferences is one of the best ways to make those extra sales.

How should your retail business model develop in 2023?

If Gen Z are changing consumer behavior and everyone from convenience stores to e-commerce apparel sites are altering their retail strategies to stay on top, what are the concrete strategies you can apply to your operating model to outthink your competition?

Set new target customer bases

No matter what kind of retailer you are, some of your products will be more popular with certain demographics of the population. If you are an independent retailer selling sports gear, your demographic will be fairly broad, but you can target specific kinds of sports players by expanding product lines focused around those sports.

You can then market those lines widely and create window displays and in-store marketing strategies to create an appealing experience for those consumers. This does not mean ignoring other types of customers. Rather, it means utilizing different parts of your retail space to appeal to different consumers.

Employ a new pricing policy to market your products

Many smaller store owners use more straightforward pricing policies that can be easily calculated and applied to all products. For instance, cost-plus pricing takes the wholesale price from further up the supply chain and adds a set percentage to that product to create a reasonable profit margin for the store.

However, some more complex and even counter-intuitive retail model approaches can create better results for the business and final customers. Loss-leader pricing is a great example of this: selling a product at an expense to the business, providing extraordinary value to the end consumer, and making money back on other products sold at a higher price.

Loss-leader and other pricing models are employed by all the larger retailers, and smaller store operations, non-store retailers, or those in physical retail can all compete using these kinds of strategies which help many retailers appeal to all customers, young and old.

TIP: Check out our retail growth blog for more actionable ideas to grow your retail business. 

Become the model of success with an Epos Now POS system

POS technology makes adapting to changes in the retail industry far easier. Epos Now systems offer users hundreds of ways to tweak their business operations in every field while providing the top transaction and product management software all retailers require.

Import and manage thousands of products at a time and sell cross-channel without risk of over-selling or failing to provide anything but the best service. Retain your customers with Mailchimp's email marketing aids, tidy your accounts with Sage or Xero's accountancy software, and adapt to the challenges you face as a retailer in the 2020s:

• Create bespoke transaction setups on secure, speedy software to shave time off the sales process.
• Purchase all retail hardware and software and receive expert advice and support around the clock to get the best out of your business.
• Know your business better with detailed, downloadable reporting on every part of trade, from products and sales to staff and customers and much more.
• Access new areas for trade with easy-start online sales platforms like Wix and WordPress webstores.

To find out more about Epos Now retail POS and hospitality POS solutions, submit your details below and speak to a member of our expert team.

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