Key retail dates for Q4 2024
So whether you build a whole event around World Food Day, or you just use Stress Awareness Day as a reason to post on social media, here’s our guide to the key dates for retail and hospitality in Q4 2024.
October key dates for retail
Breast Cancer Awareness Month
1st October – International Coffee Day
5th October – World Teacher’s Day
6th October – Daylight Saving Time begins
7th October – Labour Day
10th October – World Mental Health Day
14th October – Indigenous People’s Day
16th October – World Food Day
24th October – United Nations Day
27th October – Grandparents Day
31st October – Halloween
31st October – Diwali
With people already planning their Halloween parties, outfits, and home decorations, there’s no time like the present to fix up a display with some spooky product lines and boost your October figures.
Halloween is far from the only highlight of the month, though. 16th October is World Food Day, a brilliant opportunity for you to stock up and run a promotion on international cuisine so your customers can explore the cuisines of the wider world, and surprise their dinner guests with something special.
Other October offerings include World Teacher’s Day (5th), World Mental Health Day (10th), and Grandparents Day (27th).
Breast Cancer Awareness Month also arrives in October, with Wear it Pink Day on the 21st. This is an important cause to huge portions of the community, and getting your business involved is a fantastic way to boost local engagement while working with your customers for a good cause.
November key dates
Movember
National Novel Writing Month (NaNoWriMo)
5th November – Bonfire Night
6th November – Stress Awareness Day
11th November – Remembrance Day
13th November – Roast Dinner Day
14th November – King’s Birthday
19th November – Entrepreneurs Day
21st November – Beaujolais Nouveau
29th November – Black Friday
30th November – Small Business Saturday
Towards the end of November, Black Friday sends shoppers cash crazy as they go out (and online) searching for savings on presents for themselves, their family, and their friends. Start your promotions early and you can expect November to exceed all expectations as the Christmas boom starts to hit. But make sure you keep something in reserve as Black Friday should be one of your best days of the year (unless you don’t like crowds!).
Beyond Black Friday, November has plenty to offer, from Bonfire Night (5th) to King Charles’ birthday (14th) to Small Business Saturday (30th). These provide ample opportunity to celebrate and to get your seasonal staff ready for the Christmas rush still to come.
Remembrance Day on the (11th) is an important date for Australia, honouring the sacrifices made by the armed forces. Promotions and discounts for veterans and serving soldiers, or a social media post or poster in your window, are fantastic ways to show your support, though there are plenty of other ways you can get involved.
December key dates
Decembeard
National Write a Business Plan Month
Month of Giving
1st December – Advent begins
2nd December – Cyber Monday
3rd December – Giving Tuesday
9th December – Green Monday
11th December – UNICEF Day For Change
24th December – Christmas Eve
25th December – Christmas Day
26th December – Boxing Day
27th December – Leftovers Day
31st December – Hogmanay/New Year’s Eve
With Christmas looming, December is hectic enough, even before you consider other key dates. Cyber Monday arrives right at the start of the month, following Black Friday. Online retailers should also keep a close eye on Green Monday – another busy ecommerce day.
Charitable and community-minded dates in December include Giving Tuesday (3rd), followed by Human Rights Day (10th) and the UNICEF Day for Change (11th).
Then, it’s Christmas and New Year! Managing your stock and keeping on top of the queues will be a challenge all month, but there are good signs that this will be a busy year in retail and hospitality, with New Year’s Eve landing just a few days after the Christmas break, with more partying in order. It’ll be worth the effort!
